1st Year Principles of Commerce Chapter 16 TestSales Promotion

Q1. Multiple choice questions (Attempt all · 10 × 1 = 10)

1. Objective of the Number of customer is to:

   1. Retain old customers

   2. Recruit new customers

   3. Both A and B

   4. None of the above

2. The characteristics of a good salesman:

   1. Sells goods at very high price

   2. Introduces goods in very good manners

   3. Sells goods on very low price

   4. Tells lie with customers about the qualities of product

3. Due to advertisement:

   1. Number of customer increases

   2. Number of customer reduces

   3. Number of customer remains the same

   4. The old customers leave

4. Advertisement develops in consumers:

   1. Temporary demand

   2. Artificial demand

   3. The demand of basic needs

   4. No demand

5. Who bears the expenses of advertisement?

   1. Consumers

   2. Whole seller

   3. Retailer

   4. Owner of goods

6. Due to advertisement, the unemployment:

   1. Lessens

   2. Increases

   3. Remains un effected

   4. Ends or disappears

7. Selling the goods in large quantity on low profit results in:

   1. More profit

   2. Less profit

   3. Reasonable profit

   4. No profit

8. Amount spent on advertisement is:

   1. Heavy

   2. Less

   3. Reasonable

   4. Nil

9. Most effective source of advertisement:

   1. Radio

   2. Television

   3. Publicity board

   4. Newspapars and journals

10. Purpose of advertisement is to:

    1. Introduction of goods

    2. Storage of goods

    3. Provide goods to consumers

    4. All